Dishing Out Dreams

September 29 2020 – Maiara Candido

For years they’d been losing money on their takeout-centric empanada restaurant. They were paying $11,000 in rent for a storefront in South Beach. Times were tough for the young couple.

“We got two evictions in those three years because we couldn’t afford the rent,” she says.

But at that street festival, it all changed.

“We did $10,000 in two days, just in empanadas,” Pilar says. “And we couldn’t do that in a week in the store.”

It was then she realized they needed to shake things up with the business. They needed to rethink how to sell this Argentinian staple in the United States. In order to sell to Americans, they’d need to think like Americans [...]

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